Analyze Water Filtration Systems for Your Home and Life - Brita® Canada

Brita® water filtration systems give you delicious, pure water and reduce plastic waste. Find your best home water filtration system. Get Brita® today.

Page load speed analysis

  • First response

    961 ms

  • Resources loaded

    18.93 sec

  • Page rendered

    1.35 sec

  • Total page load time

    21.24 sec

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We analyzed page load time and found that the first response time was 961 ms and then it took 20.28 sec to load all DOM resources and completely render a web page.

Page optimization

  • HTML 30.55 Kb
    Images 268.3 Kb
    Javascripts 307.46 Kb
    CSS 104.52 Kb

    In fact, the total size of main page is 403.37 Kb.This result falls within a vast category (top 1 000 000) of heavyweight, probably not optimized, and thus slow loading web pages.Only 5% of websites need less resources to load.Javascripts take 307.46 Kb which makes up the majority of the site volume.

    • Original 30.55 Kb
    • After minification 29.02 Kb
    • After compression 5.5 Kb

    HTML optimization

    HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 5.5 Kb or 82% of the original size.

    • Original 268.3 Kb
    • After optimization 241.47 Kb

    Image optimization

    Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Brita needs image optimization as it can save up to 241.47 Kb or 90% of the original volume..The most popular and efficient tools for JPEG and PNG image optimization are Jpegoptim and PNG Crush.

    • Original 307.46 Kb
    • After minification 298.24 Kb
    • After compression 89.16 Kb

    JavaScript optimization

    It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 89.16 Kb or 29% of the original size.

    • Original 104.52 Kb
    • After minification 97.2 Kb
    • After compression 17.77 Kb

    CSS optimization

    CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be needs all CSS files to be minified and compressed as it can save up to 17.77 Kb or 17% of the original size.

Network requests diagram

  • fonts.css
  • typography.css
  • flexslider.css
  • jquery.fs.stepper.css
  • site.css
  • jquery.js
  • bootstrap.min.js
  • jquery.flexslider2.2.2-min.js
  • jquery.fs.stepper.min.js
  • bootstrap-datepicker.js
  • site.js
  • 06A670CFEA1E115F0.css
  • logo.png
  • products-faucet-filters.png
  • products-water-filter-bottle.png
  • products-water-filter-pitchers.png
  • brita-filters.png
  • canadian_flag.png
  • Brita-web-banner-premiumbottles-1200x480-v2-04-FINAL.jpg
  • Brita-BEAUTY-BENEATH-30-New-Bottle-SUPERLESS2-Logo.jpg
  • three-home-buckets-bottles.png
  • three-home-buckets-02.png
  • brita-filters-3.png
  • woman-pouring-water.jpg
  • brita-canada-product-carrousel-image.jpg
  • gtm.js
  • brita-pillars-md-header.png
  • brita-pillars-sm-1.png
  • brita-pillars-sm-2.png
  • brita-pillars-sm-3.png
  • brita-pillars-sm-4.png
  • arrow_green_left.png
  • iframe_api
  • QWxoEy+ONyUZQx9I2kqYz93yE43NNM0CGtdw2ctMzovOuc9ELykY5Py+wx63Ex49PbnbZ3dvyXVL8AhEQ8FQ==
  • k=
  • HYLHPc8EPfJ6N1CylgWfd61XQapyoBOSPH3IelzM+Ph25+2dHv8lxU9TrzwJ
  • oLYwDZfDH5aIoY+gbSVMZ+79DcLinmaBDWu8aOGmZ0XnfOemF5CMdn5bZY9bjYsantztt7+z4L6l+AmPePA0=
  • JdUvwCERDwV
  • HYLHPc8EPfJ6N1CylgWfd61XQapyoBOSPH3MelzM+PR25+2dHv8lxS8zSTwB
  • k=
  • JcVPU688CQ==
  • s+C+pfgJj3jwN
  • britaicons.woff
  • cse.js
  • sdk.js
  • __utm.gif
  • __utm.gif
  • cse.js
  • xd_arbiter.php
  • tag.js
  • h1.js
  • www-widgetapi.js
  • collect
  • ga-audiences
  • icon1.png
  • 5700.js
  • cse_element__en.js
  • default+en.css
  • default.css
  • async-ads.js
  • ric-info.png
  • ric-close.png

Our browser made a total of 64 requests and 3 domains to load all elements on the main page.We found that 50% of them (32 requests) were addressed to the original,16% (10 request) were made to and 16.% (5 request) were made to less responsive or slowest element that took the longest time to load (1.85 sec) relates to the external Brita-BEAUTY-BENEATH-30-New-Bottle-SUPERLESS2-Logo.jpg.

Additional info on


The browser has sent 47 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Brita. According to our analytics all requests are already optimized.









Possible request optimization











Good result

IP address uses IP address which is currently shared with 4 other domains. The more sites share the same IP address, the higher the host server’s workload is. It is strongly recommended that the host server should be changed or the hosting provider should be requested to give a different (separate) IP address for this domain.

Poor result

IP Trace

DNS records

Type Info
MXMX preference = 10, Mail exchanger = 2017070401 28800 7200 604800 7200
TXT"v=spf1 ~all"

Language and encoding

Normal result


N/A da language flag


ENsv language flag





Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise can be misinterpreted by Google and other search engines. Our system also found out that main page’s claimed encoding is UTF-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Similarly rated websites screenshot screenshot screenshot screenshot screenshot screenshot screenshot screenshot screenshot

Similarly Websites

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ecowater.caWater Filtration Systems | Water Softener Systems from EcoWater
rainfresh.caCanada's Best Water Filtration Systems and Water Filters
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aquabest.caAQuabest Water Filtration Systems, 714 Lakeshore Rd East, unit 2 Mississauga, Ontario, L5G 1J6, 905-
crystalclearh2o.caBottled Water Delivery, Water Coolers, Water filtration in BC Lower mainland
generation2filtration.comOil Bypass Filtration Systems | Generation 2 Filtration
britahydrationstation.comBrita® Hydration Station® | School and Office Water Coolers
supercoolers.comSupercoolers - Water filtration, pure drinking water purification Victoria

HTTPS certificate

SSL Certificate has no SSL certificate.Web browsing can be safer with HTTPS connection, so we suggest that it should be obtained for this site.

Normal result

Visitor World Map

Country of origin for 80% of all visits is Canada. It lies approximately 5150 miles away from the server location (United States) and such a long distance can negatively affect website speed, as it takes some time for data to travel back and forth between those places. That’s why one of the best ways to speed up page load time for the majority of users is moving the server to Canada or just closer to the user base.

Poor result

Good result

Social Sharing Optimization

Open Graph description is not detected on the main page of Brita. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks:

Brita® water filtration systems give you delicious, pure water and reduce plastic waste. Find your best home water filtration system. Get Brita® today.

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