Analyze 40 Below | Alberta's Winter Anthology

Page load speed analysis

  • First response

    2.6 sec

  • Resources loaded

    13.26 sec

  • Page rendered

    3.06 sec

  • Total page load time

    18.92 sec

Visit now to see the best up-to-date 40 Below Project content for Canada and also check out these interesting facts you probably never knew about

We analyzed page load time and found that the first response time was 2.6 sec and then it took 16.32 sec to load all DOM resources and completely render a web page.

Page optimization

  • HTML 148.98 Kb
    Images 628.5 Kb
    Javascripts 2.98 Mb
    CSS 709.43 Kb

    In fact, the total size of main page is 1.49 Mb. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 65% of websites need less resources to load.Javascripts take 2.98 Mb which makes up the majority of the site volume.

    • Original 148.98 Kb
    • After minification 138.55 Kb
    • After compression 28.31 Kb

    HTML optimization

    HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 28.31 Kb or 81% of the original size.

    • Original 628.5 Kb
    • After optimization 584.51 Kb

    Image optimization

    Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. 40 Below Project needs image optimization as it can save up to 584.51 Kb or 93% of the original volume..The most popular and efficient tools for JPEG and PNG image optimization are Jpegoptim and PNG Crush.

    • Original 2.98 Mb
    • After minification 2.68 Mb
    • After compression 685.79 Kb

    JavaScript optimization

    It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 685.79 Kb or 23% of the original size.

    • Original 709.43 Kb
    • After minification 645.58 Kb
    • After compression 219.92 Kb

    CSS optimization

    CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be needs all CSS files to be minified and compressed as it can save up to 219.92 Kb or 31% of the original size.

Network requests diagram

  • wp-emoji-release.min.js
  • tooltip.min.css
  • style.min.css
  • style.css
  • woocommerce-layout.css
  • woocommerce.css
  • css
  • style.css
  • css
  • dashicons.min.css
  • jetpack.css
  • jquery.js
  • jquery-migrate.min.js
  • et-core-unified-156075173107.min.css
  • s-201925.js
  • jquery-ui-1.8.23.custom.css
  • bootstrap-datepicker.standalone.min.css
  • tribe-events-full.min.css
  • mediaelementplayer-legacy.min.css
  • wp-mediaelement.min.css
  • devicepx-jetpack.js
  • jquery.blockUI.min.js
  • add-to-cart.min.js
  • js.cookie.min.js
  • woocommerce.min.js
  • cart-fragments.min.js
  • custom.min.js
  • common.js
  • wp-embed.min.js
  • mediaelement-and-player.min.js
  • mediaelement-migrate.min.js
  • wp-mediaelement.min.js
  • e-201925.js
  • style.css
  • css
  • Xd3GBBc-QRs
  • 40below_logo.png
  • intro_background.jpg
  • 40Below_Cover-e1443058612595-400x400.jpg
  • vol2_cover-400x400.jpg
  • collect
  • 6xKydSBYKcSV-LCoeQqfX1RYOo3iu4nwlxdr.ttf
  • gokpH6L7AUFrRvV44HVr92-3n9xA.ttf
  • goksH6L7AUFrRvV44HVjTEqn.ttf
  • 6xKwdSBYKcSV-LCoeQqfX1RYOo3qPZZMkids18E.ttf
  • 6xKwdSBYKcSV-LCoeQqfX1RYOo3qPZYokSds18E.ttf
  • 6xK1dSBYKcSV-LCoeQqfX1RYOo3qPZ7nsDc.ttf
  • 6xKwdSBYKcSV-LCoeQqfX1RYOo3qPZY4lCds18E.ttf
  • 6xKwdSBYKcSV-LCoeQqfX1RYOo3qPZZclSds18E.ttf
  • 6xKwdSBYKcSV-LCoeQqfX1RYOo3qPZZklyds18E.ttf
  • modules.ttf
  • widgets.js
  • sdk.js
  • Xd3GBBc-QRs
  • widget_iframe.d753e00c3e838c1b2558149bd3f6ecb8.html
  • moment~timeline~tweet.a20574004ea824b1c047f200045ffa1e.js
  • timeline.49693ebcd57b08708ebca7502c7c343d.js
  • sdk.js
  • settings
  • xd_arbiter.php
  • syndication
  • profile
  • www-player-vflPddZAV.css
  • www-embed-player.js
  • base.js
  • 6at8RAIcI2dAjmEmt800-oHizg2nGEdwM-h3wKhI3gw.js
  • ad_status.js
  • KFOmCnqEu92Fr1Mu4mxP.ttf
  • KFOlCnqEu92Fr1MmEU9fBBc9.ttf
  • id
  • JRGTpygW
  • timeline.70d178496d6952c2c1b84d8c00695473.light.ltr.css
  • 79_c9d1y
  • 89NCmRzH
  • timeline.70d178496d6952c2c1b84d8c00695473.light.ltr.css
  • A3X_8FHw_normal.jpg
  • zEhoHFhF_normal.jpg
  • zvZFHhnY_normal.jpg
  • BkINFDtA_normal.jpg
  • CQwLnIvs_normal.jpg
  • OKFhA45f_normal.jpg
  • SxBx5gzN_normal.jpg
  • 2904e685fa0394d48d4ae21fa1760609_normal.png
  • -1cGYt7H_normal.jpg
  • DctWIuYW4AAb3sR
  • DQzfc4DUQAENgzS
  • DPmtjpvXkAED2Aa
  • C9YTmr1U0AA33fU
  • C3DxS_UUkAAc5Dm
  • Dt2oscnU8AE6TW_
  • Dt2oscpU0AE-qq_
  • syndication_bundle_v1_73385286cca9d2256f6bf3993470820d4827b058.css
  • syndication_bundle_v1_73385286cca9d2256f6bf3993470820d4827b058.css
  • woocommerce-smallscreen.css
  • page.php
  • mTeq-oBg-i3.css
  • coHYDOt_A8C.css
  • 7PxoY9uu29X.js
  • rYY7_3TRCZl.js
  • i7R4gppqQGp.js
  • -hOE69en6Dx.js
  • M5pqxqHtKZe.js
  • uYnyRTW4H7_.js
  • PvQTKldgDqB.js
  • djdjkumd_30.js
  • yMliNV0rmEw.js
  • YJX4Vc9eo4o.js
  • 65369_168676886590109_1391750282_n.png
  • v4WgC_pJT9B.js
  • wrCiWd_JmQD.png
  • RshVrZWvnCY.png
  • 12247173_326724767451986_398652849311810573_n.jpg
  • jot.html

Our browser made a total of 118 requests and 3 domains to load all elements on the main page.We found that 31% of them (37 requests) were addressed to the original,18% (21 request) were made to pbs.twimg.comand 18.% (15 request) were made to less responsive or slowest element that took the longest time to load (2.6 sec) relates to the external

Additional info on


The browser has sent 96 CSS, Javascripts, AJAX and image requests in order to completely render the main page of 40 Below Project. According to our analytics all requests are already optimized.









Possible request optimization











Good result

IP address uses IP address which is currently shared with 4 other domains. The more sites share the same IP address, the higher the host server’s workload is. It is strongly recommended that the host server should be changed or the hosting provider should be requested to give a different (separate) IP address for this domain.

Poor result

IP Trace

DNS records

Type Info
MXMX preference = 0, Mail exchanger = 2015123003 86400 7200 3600000 86400
TXT"v=spf1 +a +mx +ip4: ~all"

Language and encoding

Normal result


N/A da language flag


EN-USsv language flag





Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise can be misinterpreted by Google and other search engines. Our system also found out that main page’s claimed encoding is UTF-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Similarly rated websites screenshot screenshot screenshot screenshot screenshot screenshot screenshot screenshot screenshot

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partnersinprojectgreen.comHome - Partners in Project Green : Partners in Project Green

HTTPS certificate

SSL Certificate has no SSL certificate.Web browsing can be safer with HTTPS connection, so we suggest that it should be obtained for this site.

Normal result

Visitor World Map

Country of origin for 80% of all visits is Canada. It lies approximately 5150 miles away from the server location (United States) and such a long distance can negatively affect website speed, as it takes some time for data to travel back and forth between those places. That’s why one of the best ways to speed up page load time for the majority of users is moving the server to Canada or just closer to the user base.

Poor result

Poor result

Social Sharing Optimization

Open Graph description is not detected on the main page of 40 Below Project. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks:

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